About us

Kronach, Germany – a place where extraordinary innovative power, impressive tradition and craftsmanship come together to produce technically sophisticated, unique masterpieces. We create and develop every Loewe product in Germany. Almost our entire television portfolio is "Made in Germany". Loewe has remained true to its artisanal production methods in the factory at its headquarters in Kronach.

We love to enhance our customers' everyday experiences with unique high-tech models and to bring joy to discerning connoisseurs with our products every day. This is precisely why tireless commitment and perfect craftsmanship go into the creation of our products.

Loewe is committed to giving every product meaning. A story. A purpose. Through dedicated precision work, we want to establish Loewe as the epitome of luxurious technical products. Thought through down to the smallest detail and made for absolute durability, new design icons are constantly being created in Kronach.

Loewe - Made in Germany. Since 1923.

100 years of company history - From television inventor to global traditional company.

For a century, Loewe has stood for inventiveness and luxury home cinema experiences. From its founding in 1923 to the invention of television in 1931, Loewe has developed into a traditional company with global operations and is now active in over 45 countries with its high-quality, elegant TV and audio products. The traditional factory and the high-tech production lines in Kronach in Upper Franconia continue to be the heart of the Loewe brand. This is how sustainable high-tech products par excellence are created.

The story of Loewe began in 1923 when Siegmund and David Ludwig Loewe laid the foundation stone for Loewe in Berlin. They probably had no idea at the time that their groundbreaking vision would have a significant impact on the history of entertainment. Their invention of the first television marked the beginning of a new era in the entire entertainment culture.